Readiness Associates

About Readiness Associates

About Readiness Associates


When a workplace suffers a negative “business impacting” event, in many cases, that client does not have time to research, plan, and organize a comprehensive solution. That’s why Readiness Associates is here: we advise organizations on numerous concerns, from the pandemic flu and medical emergencies to evacuations and drills either during natural disasters, environmental hazards, or other events. Readiness Associates provides confidence when risk becomes reality.

Forty percent of businesses do not reopen after a disaster and another 25 percent fail within one year according to the Federal Emergency Management Agency (FEMA). Similar statistics from the United States Small Business Administration indicate that over 90 percent of businesses fail within two years after being struck by a disaster.

With Readiness Associates as a partner, clients convert high stress, expensive, reactive events into proactive, tested plans and responses that protect resources, keep employees healthy and safe, and save money by preserving corporate assets and maintaining business continuity.

Strategic Partners

Key Staff


National field operations

Kathleen Pearson

Kathleen has served as a leader and facilitator of safety and preparedness training programs for more than 30 years. Kathleen holds multiple trainer certifications from organizations including the American Red Cross and the American Heart Association. In addition to saving 48 lives during her career, Kathleen served as a disaster responder and leader of various disasters throughout the country. Kathleen managed the largest Red Cross Preparedness and Health and Safety Services training program in the country. She also holds a Master of Arts degree in Human Services Administration – Non-Profit Management from Rider University and a Bachelor of Sciences degree in Computer Programming from Kean University.


Michael J. Boardman

Experienced, innovative leader with demonstrated ability maximizing capital while building stronger brands. Proven success launching new products, revitalizing distribution channels, and recruiting high performing talent. Founded and served as CEO of a full-service marketing, advertising, and PR agency delivering marketing and sales solutions to high-tech companies, including Oracle, Silicon Graphics, Netscape, Legato, and Kabria. His America Red Cross experience inspired the launch of Readiness Associates.


Operations | Partnerships

Bruce Brauninger

Bruce comes to Readiness Associates having worked within the insurance and preparedness industries for 22 years, most recently providing strategic sales guidance and coaching to the American Red Cross. Brauninger has successfully guided teams and various preparedness programs at local, regional, and national levels. His collaborative approach to understand a client’s need and requirements before proposing solutions, has enabled businesses and organizations of all sizes and scope to prepare for a corporate emergency, reduce their workplace risks, and decrease their related cost of claims.


Vernon Jeffery

Vernon Jeffery has over thirty years of experience across government and public sectors. Vern holds BA degrees in Exercise Science from The Ohio State University, Business Administration from Northwestern University, and is currently pursuing a Master’s degree in Emergency Management from Trident University. Additionally, Vern has completed the Federal Emergency Management Agency’s (FEMA) Professional Development Certificate and is a dual-service, Army/Air Force veteran. Vern has advised companies nationally on how to cope with traumatic and disruptive events. This included assisting clients in navigating their organizations through the 7/7 London Bombing, Hurricane Katrina, and H5N1 Avian Flu outbreak of 2005.


Business Development

Donna Stevens

Donna Stevens has devoted more than 10 years of her career to individual and organizational preparedness. Her journey began as the Director of Preparedness for the American Red Cross, where she developed hundreds of relationships in both the public and private sector. Donna engages board members, customers, sponsors, and donors in the importance of reducing risk, planning for emergencies, and executing a proper response when an unexpected and stress-generating event suddenly must be faced, either in the workplace or at home.

Marketing, Content, and PR

Bob Reinert

Bob brings more than three decades of experience in journalism and academic and government public affairs/public relations to Readiness Associates. He has produced award-winning materials in diverse areas, including sports, the military, and scientific research and development. Bob was named the U.S. Army’s civilian print journalist of the year in 2011. Prior to his Army Public Affairs career, he spent 17 years writing for The Boston Globe. He has also held college and prep school public relations positions.



Kurt Bassett

Prior to his current leadership role in healthcare, Kurt held several key positions with the American Red Cross for 13 years. He began as the Finance Director and has continually advanced his career holding positions as Chief Administrative Officer, Executive Director, and Chief Operating Officer within the state of Connecticut and was most recently the Director of Program Operations for the Northeast US. He brings expertise in organizational management and has a strong analytical approach to business ventures. He received his BA from Western Connecticut State University in Finance and has experience in financial reporting & analysis and budgeting.